Nexxus brand relaunch

Relaunching this premium salon haircare brand with a new voice, brand line and ad campaign. Verbal identity is shaped by the concept of the beauty of fluidity.

Above and below: Print ad, campaign film and brand line For hair that lives to move, which captures the concept of inner regeneration and outer fluidity, of hair so replenished it has a life of its own.

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Born Lippy product relaunch