London Essence x World’s 50 Best Bars
Social campaign for the 2022 awards, highlighting London Essence’s role as mixer sponsor and promoting bar takeovers in Barcelona and London.
Above: Countdown reel, one in a series of announcement posts.
Above: Bar takeover reels showcase the star mixologists of the night. The end line See you at the bar, used for the London Cocktail Week collab, returns.
Above: Each takeover has a distinctive name, and cut-down videos are created for mixologists to post to their own feeds.