A little about me
I’m a senior copywriter and director working in advertising, branding and content. I moved into commercial work after a successful first career in editorial, working as a commissioning editor and features writer for national newspapers including The Guardian, Telegraph and Independent, and for glossy magazines including Tatler and Vanity Fair.
In the last 17 years, I’ve become a specialist in lifestyle and luxury brands, writing fluently across disciplines and channels on everything from campaigns to brand communications.
I offer particular expertise in tone of voice, uniting strategic thinking with creative flair to craft bespoke brand voices and robust supporting toolkits for organisations of all sizes and complexity, from start-ups to multinationals.
I live and work in London, UK. For more information, see Linkedin.
BRANDS
Beauty Avon | The Body Shop | Boss Bottled | Dove | Elemental Herbology | Eve Lom | MAC | Nexxus | Real Techniques | T3 | Treatwell | Tresemmé | Unilever
Fashion Bicester Village | Dunhill | Folli Follie | Jack Wills | Jaeger | Lindex | Links of London | Mappin & Webb | M&S | Thomas Pink | Zegna
Food & drink Alpro | Campari | Glanbia | Hotel Chocolat | Johnnie Walker | Mathieu Teisseire | Miller Lite | Nespresso | Purina | Robinson’s | Talisker | The London Essence Company
Hospitality & travel Delta | Elegant Resorts | Four Seasons | Hebridean Island Cruises | Holiday Inn | InterContinental Hotels | Kempinski | Six Senses | Small Luxury Hotels of the World | Transport for London
Interiors Habitat
Property The Boulevard | Chelsea Barracks | Clarion Homes | Four Seasons Residences | L&Q | LKKHPG | Manhattan Loft Corporation | Matt Lowe’s Cay | Regus | WATG
Retail Circle K | John Lewis | M&S | The Body Shop
Tech Æsir | Ancestry | CAT Phone | eBay | Mews System
Tobacco Philip Morris International (IQOS)
Wellness Mind Gym | The Gym Group | Virgin Active
CREATIVE AGENCIES
Albion London | Anthem | Bell Communications | Bloom Design | Brand Opus | Bulletproof | Cult LDN | DesignStudio | Eight Partnership | Fitch (now Landor & Fitch) | Forpeople | Grey London | Havas EHS | Haygarth | Hill + Knowlton | Investis Digital | Leagas Delaney | Keep | M&C Saatchi | Mullen Lowe | Octagon | Ogilvy Social Lab | Spring Studios | The&Partnership | The Red Consultancy | Tom Hingston Studio | TBWA\London | VCCP | Wednesday | WHAM