The Body Shop brand relaunch

This L’Oréal relaunch sought to balance classic beauty codes with the brand’s ethical values, and included a new visual and verbal identity, launch campaigns, storefit and packaging.

Body Shop Lily Cole holding globe headline beauty with heart
Body Shop manifesto beauty with heart
Body Shop Lily Cole poster butter up and save the world

Above: The brand line Beauty with heart, manifesto and launch campaign. Below: New brand style.

Body Shop Lily Cole cruelty-free make-up poster
Body Shop Lily Cole power up skincare poster
Body Shop peach body butter poster
Body Shop white musk poster
Body Shop colour glide shine lipstick poster

Below: Signage, from hoardings to window displays and values communications.

Body shop beauty with heart store hoarding
Body Shop external store wrap Community Fair Trade world map
Body Shop window Lily Cole poster
The Body Shop fair trade in beauty signage
Body Shop store signage we pioneered fair trade in beauty
The Body Shop body butter and beautifying oil signage
Previous

Real Techniques social voice
Next

Born Lippy product relaunch