John Lewis Christmas campaign
The brief was to inject some fun into Christmas 2021. I led copy across in-store and digital, creating a cohesive campaign that ticked all the festive boxes.
Oxford Street windows (above) and mapping the run for Peter Jones (below). I created a flexible suite of headlines that could work across all stores.
Above: The Christmas Emporium was at the heart of the campaign, in-store and online – a physical and digital space showcasing gifts, the brand’s famous decorating themes, events and pop-ups.
Above: Tone of voice snapshot.
Above: I ran campaign themes, stories and lines across editorial, the John Lewis ecom site and external advertising.