Virgin Active OOH campaign

A Tube takeover led this campaign for the group’s new Mansion House gym. I ran with the city powerhouse idea along tracks, up to ground level and into video.

Above and below: Trackside posters dominated platforms at Mansion House Underground station and LEPs flanked stairs and escalators.

Above: Sequential messaging on two sets of red/white LEPS reinforced club benefits and drove brand recognition.

Above: Launch video, screened on a double-height feature wall at reception and posted online.

Above: Extracts from the PDF brochure.

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Virgin Active yoga launch